Today, creative ideas by themselves are not enough.
The sheer amount of information available at our fingertips has profound effects on consumer behaviour; one result being that a brand’s marketing efforts can be focused on the wrong place at the wrong time.
It means that a creative idea months in the making, can simply be missed by your target audience.
Are your target audience actually reading the business pages or are they checking Facebook, Twitter or LinkedIn to see which of their friends or connections are talking about business? Even if they read an advert and want to purchase, will they also go online to read reviews, which could change their decision? The answer to all of those questions is increasingly yes.
Brand ME understands the complexity of today’s consumer marketplace and knows the secrets of how to deliver compelling creative which live beyond a simple advertising message.