If you run a small to medium sized business, you are probably undertaking more marketing than you realise. Marketing is so much more than selling, advertising and promotion.
Think about what you do. Your instincts tell you that if you find out what your customers want, on an individual basis, and you give it to them, then they will keep coming back for more.
You know that you can’t stand still, that you need to extend and improve existing products or services, and develop new ones, not offered by your competitors.
However, not realising you are undertaking marketing can in itself be a problem.
Marketing ‘on the hoof’ cannot support a growing business. Applying a simple marketing framework enables you to identify which activities are effective and under what circumstances.
You can then plan to use them again.
Brand ME can help you build a marketing framework and identify reasonable, practical marketing activities, building on what you already do.