Every business, no matter how large or small, ultimately depends on its reputation for survival and success.

Everyone that comes into contact with your business will have an opinion - whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with you and support you.

In today's competitive market, reputation can be a company's biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge.

Effective PR can help manage your reputation by communicating and building good relationships with each stakeholder, whether it be client, supplier or professional peer.